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Download the exact User Interview Script I mention in the video to uncover real pain points (and stop getting misleading answers): https://wheat-land-6c6.notion.site/Th... Stop building features based on polite lies. Here is my exact framework to Prototype, Validate, and (if necessary) Kill features before they destroy your product. 42% of startups fail because they build something nobody wants1. It’s easy to fall in love with a feature idea, build it for weeks, and then realize users don't care. In this video, I take you behind the scenes of a real Padel Coach App I'm working on. I’ll show you exactly how I moved from a "feature mindset" to a "problem mindset," the specific method I used to validate core assumptions with just five users, and why you must be willing to "kill your darlings" if the data doesn't support them. We cover the crucial product cycle: Stop Wasting Time: Why spending one month building an unvalidated feature is a massive loss (you lose dev time and measuring time). Prototype First: How to prototype and test a new feature (like our post-booking screen) in days, not months. The Validation Trap: Why 82% of users will say they'll use a feature, but only 14% actually do2. We discuss how to get the honest truth. Measure and Learn: The only two metrics we tracked (add to calendar and cancellation rate) and the three possible outcomes after the measurement period. The Confidence Builder: How to run user interviews on a blank screen to define the core information needed for a complex page (like the Coach Profile) without guessing. This is the exact build, measure, learn process pros use to fail fast and ensure maximum confidence when shipping features. I help founders turn vague ideas into lovable, useful products. If you want to stop guessing and start building S-Tier software, go to https://grauberg.co/