Decoding the Art Market | Buying Art скачать в хорошем качестве

Decoding the Art Market | Buying Art

In episode 4 of our new series, we look at how collectors purchase – and live – with art Today’s collectors have more ways to buy art than ever – from galleries and fairs to auctions and online platforms. Each path comes with its own logic, etiquette, and risks. This episode demystifies those channels and the decisions behind them, drawing on candid perspectives from Amy Cappellazzo, Vanessa Carlos, Paul Donovan, Jeff Magid, and Carola Wiese. We look at how galleries place works by learning a collector’s taste and intentions and why price is shaped not only by an artist’s reputation but also by depth of demand. The episode also considers what happens after the sale: living with art, provenance, and time. Online viewing rooms and pandemic-era transparency have lowered barriers and brought in new buyers, but discernment still matters – believing in an artist’s practice, thinking about zeitgeist versus staying power, and resisting the churn. Decoding the Art Market Created by Art Basel in partnership with Global Lead Partner UBS The art market can appear opaque, driven by its own codes and conventions. Yet it is also a space of exchange, creativity, and evolving possibilities. Decoding the Art Market is a five-part film series that shines a light on this complex system, with leading art world voices – including gallerists, economists, artists, and journalists – sharing their perspectives. Designed for both new and established collectors, the series traces how value is created, what drives transactions, and how the market continues to evolve in a global and digital era. Producer/Director Johnny Nghiem Director of Photography An Nguyen Post-Producer Philipp Weinrich Lead Editor Julia Love Assistant Editors Sara Herrlander, Johnny Nghiem Motion Designer Aljoscha Höhborn Colorist An Nguyen Sound Recordist/Mix Roi Rico Title Design Mitchell Gillies Production Company Soft Launch Executive Producer Jordan Leech Creative Directors Akiel Gallina & Elena Feijoo Art Basel Head of Editorial Dr. Jeni Fulton Senior Editor Alicia Reuter Senior Creative Strategist Caitlin Britton UBS Project Manager Brand Activation, Sponsorship & Events International Culture Sarah Edelmann-Norton Special thanks to Hayley Jones, Founder, Rose Social Subscribe to Art Basel on YouTube ➙ https://bit.ly/3Qc8rY8