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🚀 Join my private App Success Skool (weekly keyword calls + full “Trending Keywords” course): https://www.skool.com/appsuccess 👉 Use "Darius10" promo code on AppTweak to get 10% off any plan. I’ve been in the App Store game for a decade—hundreds of apps, tons of failures, a few big wins. The SAME 5 mistakes crush first-time founders over and over. In this video I show each mistake, why it kills your rankings/conversions, and the exact 2025 fix. What You’ll Learn 1. No distribution strategy → Pick ONE: Trending keywords, paid bursts, or viral loops. 2. Burying your #1 keyword → Lead your title with it. First 25 chars = prime real estate. 3. Over-optimization penalty → Apple now indexes screenshots (OCR). Don’t stuff the same term everywhere. 4. Ugly/untested creatives → CVR is a ranking factor. Always be A/B testing screenshots & icons. 5. Bad (or too few) reviews → Prompt during onboarding, report irrelevant 1-stars, and—yes—ship a better product. ⸻ ⏱️ Timestamps 00:00 Intro & why ASO “old school” doesn’t work 01:42 Mistake #1: No Distribution Strategy 03:00 Trending Keywords Method explained (+ live example) 04:10 Community invite & weekly keyword call 05:00 Paid ads reality check (Reflectly story) 06:01 Virality as a real skill set 06:25 Mistake #2: Keyword not first in the title (hair product scanner example) 08:14 Simple fix: lead with the head term 08:24 Mistake #3: Over-optimization penalty (Shadow Work Journal drop) 09:58 Apple now reads screenshots → clean your metadata 11:20 Use adjacent terms in subtitle/screens 11:48 Mistake #4: Ugly creatives / low CVR (Product Page Optimization demo) 13:09 Reading your CVR percentile & testing cadence 15:00 Mistake #5: Bad reviews tank rank (onboarding review prompt hack) 17:35 Outro – new videos every Taco Tuesday 🌮 ⸻ Want Help Building a Real App Business? • Join the Skool community (serious builders only): https://www.skool.com/appsuccess/ • Weekly live calls: I share my screen and hand you the trending keywords I’m using. • Full course: “Trending Keywords Method” + templates, checklists, and my exact processes.