Grow Your RO | Transparent Pricing in the Service Drive | Ken Pletcher & Kurt Hankey, Fixed Ops Pro скачать в хорошем качестве

Grow Your RO | Transparent Pricing in the Service Drive | Ken Pletcher & Kurt Hankey, Fixed Ops Pro

Welcome to TVI MarketPro3! In this insightful interview, our Fixed Operations experts, Ken Pletcher and Kurt Hankey, dive deep into the importance of transparent pricing in dealership service departments. Discover how clear and honest pricing strategies can build customer trust, improve service satisfaction, and ultimately drive more business. Highlights: 0:00 - Introduction to the topic of transparent pricing. 0:28 - The advantages of dealerships offering transparent pricing. 1:20 - Building customer trust with upfront pricing. 2:42 - Educating advisors on the value of transparent pricing. 3:11 - Benefits of using factory parts and trained technicians. 4:46 - Importance of clear communication and regular team updates. 5:54 - Handling complex repairs and diagnostic transparency. 8:45 - Mystery shopping insights on customer perceptions. 9:59 - Building value through specialization and expertise. 12:40 - Comparing dealership pricing with independent shops. Key Takeaways: -Transparent pricing eliminates the bait-and-switch tactics seen in some aftermarket competitors. -Upfront pricing helps establish trust and avoids unexpected costs for customers. -Dealerships should include all fees in the advertised price to ensure clarity. Advisor training is crucial to communicate the value behind the pricing. -Dealerships benefit from using OEM parts and having specialized technicians, which can save time and ensure quality repairs. -Effective communication and prioritization of repairs enhance customer satisfaction and trust. 🔔 Don't forget to like, subscribe, and hit the bell icon for more expert insights from TVI MarketPro3! Additional Links: Visit https://www.tvi-mp3.com/ for more resources and expert advice. Follow us on LinkedIn for the latest updates in the automotive industry -   / tvi-marketpro3   Join our community on Facebook to connect with other fixed operations professionals -   / tvimarketpro3