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Most fitness and health coaches know they’re undercharging — but the fear of raising prices (and losing clients) keeps them stuck. Undercharging doesn’t just hurt your income… it drains your energy, your team, and your impact. In this episode, Erin breaks down the exact framework to raise your prices confidently without losing clients — and in many cases, creating even better client results in the process. 🎯 WHAT YOU’LL LEARN: ✅ The difference between price vs. value (and why most coaches get this wrong) ✅ Why undercharging actually hurts your business and client results ✅ The simple math that proves you can work less and earn more ✅ Step-by-step strategies to raise rates (resell call + VSSL method) ✅ How to handle client objections (and why losing a bad client isn’t a loss) 📊 THE NUMBERS: 50 clients at $100/month = $5,000 10 clients at $500/month = $5,000 → Less work, same revenue, more energy to reinvest in client results ⏰ TIMESTAMPS: 0:00 – Welcome & why raising prices is so scary 0:40 – Price vs. value explained (the mindset shift you need) 2:03 – Why undercharging hurts you and your clients 3:14 – The simple math that changes everything 4:04 – How to raise your prices strategically 4:21 – Step 1: Decide whose prices to raise (and by how much) 5:02 – Method 1: The Resell Call 6:09 – Method 2: The Video Sales Letter (VSSL) 7:08 – What to do if clients say no (and why that’s okay) 8:13 – Real client reactions to raising prices 8:36 – Serving at a higher level vs. “losing people” 8:56 – Wrap-up & action steps (audit clients, choose your method) 9:43 – Final reminder: raising prices = leadership 🎁 FREE RESOURCES: DM me "CLIENT ENGINE" on Instagram @jordandugger_ and I'll send you our 3-minute automated client engine blueprint - the same system that generated results. 🔗 LINKS: 🎁 Create Your $5K+ Offer in 10 Minutes (FREE TOOL) or DM me “AI OFFER” on Instagram 🧞♂️ 👉 https://azure-rule-3b2.notion.site/Of... 🔥 Join the $5 Client-Getting Challenge — Get your first or next 5 clients in 5 days for just $5. 👉 https://5clients5dayschallenge.com/5-day 🎧 Prefer to Listen on the Go? Subscribe to The Fitness Business Podcast on Apple or Spotify → 👉 https://podcasts.apple.com/us/podcast... 👉 https://open.spotify.com/show/3K5p9O4... 👥 Want Support + Free Training? Join our private Facebook group and unlock the free “5 Clients in 5 Days” mini-course: 👉 / fitnessbusinesssecretsgroup 🚀 Want to Scale to $30k+/Month Fast? Watch this 3-minute video to see how our proven Accelerator helps coaches scale with less stress + more impact: 👉 https://www.impactcoachacademy.com/co... 📚 WHO WE ARE: Jordan & Erin Dugger are the founders of Impact Fitness Coaching Academy, helping fitness coaches build automated, scalable businesses. They've generated over $40M in the online fitness industry and sold their previous company T4E Systems for 7+ figures. If this episode helped you, please hit LIKE, SUBSCRIBE, and SHARE with a coach who needs to see this. Your support helps us reach more fitness entrepreneurs ready to build businesses that give them their lives back.