Using Your Mission to Find Your Customer - Alexandra Zatarain (Eight Sleep) скачать в хорошем качестве

Using Your Mission to Find Your Customer - Alexandra Zatarain (Eight Sleep)

Alexandra Zatarain, co-founder and VP of brand and marketing at Eight Sleep, explains how her company refined their brand and target audience by looking inward and understanding their core values. Once they understood their mission, she says, they were able to find their customer and build the company like a movement. —----------------------------------- Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations. CONNECT WITH US Twitter:   / ecorner   LinkedIn:   / stanfordtechnologyventuresprogram   Facebook:   / stanfordtechnologyventuresprogram   YouTube:    / ecorner   LEARN MORE eCorner Website: https://ecorner.stanford.edu/ STVP Website: https://stvp.stanford.edu/ Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give.