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Why are we seeing a rise in the infantilisation of women online and is it linked to possible WW3? This video is sponsored by Surfshark. Go to https://surfshark.com/jessica or use code JESSICA at checkout to get 4 extra months of Surfshark VPN! Everywhere you look online there’s a huge rise of ‘girlhood’ content- from girl math to girl dinner- it’s become a massive trend. In this video, I explore our need to retreat into girlhood at a time when ‘womanhood’ can seem impossible to navigate. And no, I won’t ever tell you to stop wearing bows… Timestamps: 00:00 Why does girlhood feel safer than womanhood right now? 05:01 What is the 'girlhood' trend? 09:23 The history of girlhood as an idea 14:11 Nostalgia & regression in uncertain times: how economic anxiety and feminine aesthetics relate 19:40 Is queer girlhood reclaiming what was lost? 24:10 The problem with infantilisation from a disability perspective 29:39 The commodification and commercialisation of girlhood 33:24 Does the algorithm reward femininity? 34:19 Why is femininity political? 35:51 Is girlhood always bad? My BRAND NEW MERCH store: https://jessicaoutofthecloset.myshopi... If you'd like to send the twins a baby gift, please consider donating to their nappy stock- they're very grateful! https://ko-fi.com/jessicaoutofthecloset Sources and further reading: Ariès, Philippe. Centuries of Childhood. Vintage, 1962. Mitchell, Claudia & Reid-Walsh, Jacqueline. Girl Culture: An Encyclopedia. Greenwood Press, 2008. Douglas, Susan J. Where the Girls Are: Growing Up Female with the Mass Media. Times Books, 1994. Wilson, Elizabeth. Adorned in Dreams: Fashion and Modernity. University of California Press, 2003. Steele, Valerie. Fifty Years of Fashion: New Look to Now. Yale University Press, 1997. Butler, Judith. Gender Trouble: Feminism and the Subversion of Identity. Routledge, 1990. Butler, Judith. Bodies That Matter. Routledge, 1993. McRobbie, Angela. The Aftermath of Feminism: Gender, Culture and Social Change. Sage, 2009. Gill, Rosalind. “Postfeminist Media Culture.” European Journal of Cultural Studies 10, no. 2 (2007): 147–166. Garland-Thomson, Rosemarie. Extraordinary Bodies: Figuring Physical Disability in American Culture and Literature. Columbia University Press, 1997. Garland-Thomson, Rosemarie. Staring: How We Look. Oxford University Press, 2009. Kafer, Alison. Feminist, Queer, Crip. Indiana University Press, 2013. McRobbie, Angela. The Aftermath of Feminism: Gender, Culture and Social Change. Sage, 2009. Gill, Rosalind. “Postfeminist Media Culture: Elements of a Sensibility.” European Journal of Cultural Studies 10, no. 2 (2007): 147–166. Huyssen, Andreas. Present Pasts: Urban Palimpsests and the Politics of Memory. Stanford University Press, 2003. FOLLOW ME ON SOCIAL MEDIA: Instagram ➭ / jessicaoutofthecloset TikTok ➭ / jessicaoutofthecloset Facebook ➭ / jessicaoutofthecloset Threads ➭ https://www.threads.net/@jessicaoutof... Find my filming equipment on my Amazon store: UK ➭ https://amzlink.to/az0yCIyQyduqS US ➭ https://amzlink.to/az0uHJvmBASLD How to JOIN the Kellgren-Fozard Club and SPONSOR this channel ➭ / jessicakellgrenfozard If you've enjoyed this video then feel free to buy me a drink to show your support! ➭ https://ko-fi.com/A1814A5T Music by Epidemic Sound ➭ http://share.epidemicsound.com/mvszv