Bid Cap vs Cost Cap — The One Difference That Changes Everything скачать в хорошем качестве

Bid Cap vs Cost Cap — The One Difference That Changes Everything

Follow me on socials: Twitter:   / andreilunev   LinkedIn:   / andreilunev   Access my full Bid Caps and Cost Caps strategy – optimal account structure, and massive creative volume for consistent CPA without performance volatility: https://tegra.notion.site/bid-caps-co... Discovery call with Andrei (Meta Ads) and Ruslan (Google Ads): https://cal.com/tegra/discovery-meeting ------------------------------------------------------------------------------------------------------- Most media buyers use cost caps by default. Here's why that might be costing you money. In this video, I break down the key mechanical difference between bid caps and cost caps on Meta ads: → Bid cap = fixed bid. You set $50, it stays $50. Always. → Cost cap = semi-automatic. You set $50, Meta adjusts the bid up and down trying to hit that average. One gives you full control. The other lets Meta decide. --- 🔥 What you'll learn: • Why "cost cap" isn't really a cap • How Meta's semi-automatic bidding actually works • When to use fixed bids vs letting Meta adjust • The hidden risk of cost cap bidding #metaads #facebookads #bidcaps #costcaps #mediabuying #paidmedia #dtc #ecommerce #performancemarketing #metaadvertising