Japanese Localization: 5 things you NEED to know скачать в хорошем качестве

Japanese Localization: 5 things you NEED to know

Learn the key things you need to know about localizing for the Japanese market from the Chief Localization Officer of TAMLO, a localization agency breaking the language barrier between Japan and the West. 5 Localization Tips 1️⃣ Understanding the Language Barrier: Only 10% of the Japanese population is proficient in English, they stress the importance of proper localization, not just Google-translated Japanese. 2️⃣ Proper Localization of Content: Transcreate all written content, including websites, documentation, and marketing materials, to ensure it resonates with the Japanese culture and context. 3️⃣ Beyond Written Work: Localization goes beyond mere translation; it may include changes to the website's UI/UX or even the entire service to suit the Japanese market. They also discuss the high level of customer service expected in Japan. 4️⃣ Professional Copywriting: Just because an employee is Japanese doesn't mean they are a professional copywriter. They emphasize the importance of professional editing to ensure content is at a professional level. 5️⃣ Native Japanese Team: Having someone on your team who understands your brand and is a native Japanese speaker to proofread the finished content ensures that it reads like natural Japanese. ⌚️ Timestamps 0:00 Intro 0:23 Understanding the Language Barrier 1:08 Proper Localization of Content 2:13 Beyond Written Work 3:14 Professional Copywriting 4:07 Native Japanese Team More about TAMLO: https://tam-tamlo.com/en/ Nanako Aramaki:   / nanakoaramaki