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AI is a powerful tool… BUT it is quietly destroying the results of any businesses marketing. If you’re using AI to write your ads, landing pages, or emails, it might be the reason your performance is dropping. In this video, I break down why AI-generated content often doesn’t convert, the most common AI marketing mistakes, and how to actually use AI in marketing effectively. TIMESTAMPS: 00:00 AI Is Quietly Destroying Your Results 00:49 What Most Marketers Get Wrong 02:25 Real Example: When Results Tank 04:59 AI Solves The Wrong Problem 06:42 The Funnel & Where Things Break 09:21 The Real Issue (It's Not What You Think) 11:47 The Scorecard That Fixes Everything 15:31 The #1 Constraint 17:17 Why Testing More = Worse Results 18:50 The 3 Rules For Faster Growth 20:59 The 10-70-20 AI Rule 21:55 AI Is a Tool, Not the Answer ———————————— Follow Me On: Instagram: / / elliottjb LinkedIn: / / elliott-botterill-443120a1 ———————————— My name is Elliott. I help business owners with their marketing and sales so they can enjoy their business and their life. I do this through Entrepreneurs Circle - the UK's largest community of Entrepreneurs - where we provide tools, training, coaching, software & world-class live events. Here's a few things I have done (i.e. proof and evidence) 💰 Went to Uni. No clue. No purpose. Had fun. 💰 Graduated. Thought 'marketing' seemed cool. Got a job at a big agency. 💰 Ran Facebook & Google Ads for Amazon, Audible, Pokemon, Bethesda etc. 💰 Quit & started my own agency in 2020. 💰 Spent £20m+ on Meta & Google Ads. 💰 Generated £150m in Revenue for my private clients. 💰 Built the agency to £120k/month (£1.4M/year) by 28. 💰 Exitted the agency in 2025 & joined Entrepreneurs Circle Now I'm building EC from £1m/month revenue to £1m/month EBITDA.