Qvery Podcast Episode #1: Founders Chat скачать в хорошем качестве

Qvery Podcast Episode #1: Founders Chat

Episode 1: Founders Chat In this debut episode, Qvery co-founders Vlad Shvets and Piotr Babel sit down for an unfiltered conversation about how they met, why they started Qvery, and their vision for the future of marketing in the age of AI search. Meet the founders Vlad has spent over a decade running marketing for SaaS brands, always focused on what it takes to make brands discoverable on the web. Piotr brings 15 years of experience across software development, architecture, infrastructure, and AI. They first met 12 years ago and even competed in a startup weekend together. That spark to build something from scratch never went away. The moment everything changed Towards the end of 2024, Vlad noticed something shifting at his consultancy. The ROI from SEO and content marketing was declining. Then came a new kind of request: "How do we optimize for ChatGPT?" The problem? In mid-2024, nobody knew. There wasn't a single tool that could measure which brands were visible in ChatGPT. So in early 2025, Vlad reached out to Piotr with an idea: build the software to measure and grow brand visibility in AI search engines. Piotr's response? Hell yeah. The industry woke up fast Fast forward to February 2026. When they started, the SEO industry was split: those evangelizing AI engine optimization and those dismissing it as hype. Now everyone agrees this is the priority. ChatGPT keeps shipping new features and now has its own browser. Google has rolled out AI Mode to 200+ countries. Vlad and Piotr put a stat on Qvery's website: 50% of search will be AI-driven by 2027, per Gartner. But sitting here in 2026, they call that a gross understatement. The reality? 100% of search will be AI-driven by 2027. Three pillars of AI search visibility Pillar 1: Your own website. The playbook has changed. It's no longer about long skyscraper articles. AI search engines only cite your content if they don't already know the information. They want new perspectives, case studies, data, real experiences. Pillar 2: External mentions. It used to be about links. Now it's about mentions and the context around them. An unlinked mention with positive context beats a link that says your product sucks. Pillar 3: UGC platforms. Reddit is now responsible for close to 20% of all citations in Google AI Mode and ChatGPT. Both OpenAI and Google pull Reddit data directly through API. Getting mentioned on UGC platforms means getting recommended by AI search engines. Back to basics AI Engine Optimization takes you back to marketing fundamentals. Have a great product. Focus on brand building. Play the long game. Do genuinely good marketing. It sounds too simple, but it's true. Thanks for listening. If you have feedback or ideas, reach out. Subscribe to the Qvery Podcast for more on AI engine optimization and winning in the agentic web.