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In this episode of Midday Mentors, APMG's Stephan Brendel interviews Robert den Broeder. Robert is Managing Director and Co-Founder of OBM Dynamics. OBM Dynamics B.V. designs, develops and distributes educational products in the field of Organizational Behavior Management (OBM) worldwide through its own network and that of its licensed partners. Robert explains some key principles behind effective organizational behaviour management, discusses why it's an industry best-kept secret, and shares some examples of effective OBM applications. 00:00 Introduction 00:36 Why is OBM one of industry's best kept secrets? 01:49 Tell us about the OBM framework 02:41 How do OBM principles compliment key disciplines like IT service management and project management? 03:07 Are there any practical applications of OBM that you can share? 09:10 What OBM recommendations would you offer to organizations, managers and leaders? 10:52 How much of OBM practice is 'leading by example'? 13:43 Closing For more information.... OBM Foundation training and certification: https://apmg-international.com/produc... OBM Dynamics: https://obmdynamics.nl/ White Paper - OBM: the what, why and how to build capability: https://apmg-international.com/files/...