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Building an email list isn’t about collecting as many contacts as possible. It’s about creating a system that consistently turns interest into real bookings. If your email isn’t growing, you’re likely making one (or more) of the five most common email list building mistakes without realizing it. In this video, we break down what’s slowing your list growth, why email marketing still delivers one of the highest ROIs, and how to fix your signup strategy, so it actually brings in customers. You’ll learn: ✅ Why social media followers don’t replace an email list you own ✅ Simple lead capture ideas that encourage real signups ✅ Where to place email signup forms so people actually use them ✅ How to segment subscribers for better engagement ✅ Why automation is the key to growing without more work By the end, you’ll know how to grow email subscribers intentionally, set up smarter email sign-up strategies, and build a list that keeps working long after someone hits “subscribe.” 📖 Chapters 00:00 Intro: Why Email Lists Matter More Than Followers 00:57 Mistake #1 02:16 Mistake #2 03:25 Mistake #3 04:18 Mistake #4 05:21 Mistake #5 06:05 Recap & Next Steps ⭐️ Resources 🎥 Watch next: How to Automate Boring Tasks with When, Then, Stop Automations • 5 Boring Tasks Every Small Business Should... 📚 Read: Email List Building Techniques That Actually Work https://www.thryv.com/blog/techniques-b 🔔 Like this video? Hit subscribe and turn on notifications so you don’t miss new tips! Follow Thryv on Social: Facebook 👉 / thryv Instagram 👉 / getthryv LinkedIn 👉 / thryvinc TikTok 👉 / getthryv About Thryv: Thryv’s marketing and sales platform works behind the scenes to help small businesses get discovered online, convert leads into cash, and create a loyal customer base, effortlessly. We empower small businesses to focus on what matters most: growing their business.