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Cold Maine mornings mean one thing—our busy season. I’m taking you through the jiu-jitsu plant and the boot factory, previewing what we’ve been building: $88 Heritage jeans, the Maverick jacket, and our MOAB jacket (now on preorder). I’ll show how we think about “effortless” outfits—swapping Chelsea boots, work boots, or the new MOAB sneaker to move between heritage, casual, and smart casual—plus a quick look at the looms, cutting rooms, and why we make it all here. 00:00 Cold morning in Maine & fall kickoff 00:30 Today’s plan: hit every factory + fall collection overview 00:54 Last week’s drops: $88 Heritage Jeans & Maverick Jacket 01:14 This week: MOAB Jacket (hero product) 01:34 Maine fall colors check-in 02:02 Why fall is our season + what I’m wearing (head-to-toe Origin) 03:28 Product is the story: why footwear/apparel belong in New England 04:55 12–14 years of making in America (quick arc) 06:05 Tour starts: jiu-jitsu plant entry 06:24 Sublimation → laser cut → rash guard flow 07:10 The looms: Toyota air-jets & warp-tying 07:35 The OG rescued loom (the one that started it all) 10:54 Underground “bunker” floor: cutting, embroidery, sewing lines 12:09 Belts: double cotton core build 13:34 To the boot plant: layout & materials (Vibram/Merrimack soles) 16:38 Lasting, bottoming, finishing lines 18:52 Style system: Statesman Chelsea, Lincoln Cap Toe, Coronado 19:46 Work side: Ironside Chelsea, Mosquito, steel/soft toe 20:20 Footwear changes the entire look 20:45 Sneaker preview: MOAB fabric uppers (colorways coming) 21:30 The 3 pillars: American Heritage / Casual / Smart Casual 22:30 Seasonal calendar & why some things break when you push 23:02 Reflection: where this goes in 10–15 years 23:40 MOAB Jacket preorder: colors, fit, “unicorn fur” feel 24:44 What’s next + ask me anything (YouTube Live soon)