28th at Stripe → Billions: Cristina Cordova’s GTM Playbook (Linear, Notion) скачать в хорошем качестве

28th at Stripe → Billions: Cristina Cordova’s GTM Playbook (Linear, Notion)

Cristina Cordova is a seasoned operator who has scaled some of the most iconic companies in tech. At Stripe, she built and led partnerships that became a foundational revenue engine, including the pivotal deal with Shopify. At Notion, she helped turn viral adoption into a durable distribution strategy powered by community. Today, Cristina is the Chief Operating Officer at Linear, where she’s applying her experience building high-velocity GTM engines to the next generation of developer-first tools. Discussed in this episode Why Cristina joined Stripe without knowing what an API was Building Stripe’s early partnerships and salvaging the Shopify deal How Notion pioneered community-driven growth Lessons on brand, design, and investing for the long term What Cristina looks for in exceptional founders and operators How Linear is scaling GTM with AI-driven prioritization The difference between “keeping the lights on” and transformative leadership Cristina’s frameworks for evaluating product resonance and customer love Episode Highlights 00:00 — Intro 00:43 — The rare superpower behind Cristina’s career: joining breakout companies early 2:46 — Why Cristina joined Stripe without knowing what an API was 12:22 — On Cristina’s first day, Shopify walked away from Stripe’s deal — and how she won them back 16:55 — How Notion scaled by making consumer use free and fueling community-driven growth 20:52 — Why investing in brand early is a leading indicator of durable growth 25:27 — Cristina’s framework for spotting beloved products in the market 37:53 — How Cristina applied lessons from Stripe to build Linear’s GTM from scratch 47:30 — Where AI fits into GTM: prioritizing opportunities, not replacing humans 56:01 — Why Linear built high-quality swag kits for early customers 58:28 — Where to follow Cristina’s journey today This episode is brought to you by our sponsor: Harmonic Harmonic (harmonic.ai) helps you discover the best startups way ahead of the competition. We use it at GTMfund, as do thousands of investors at firms like USV and Insight. GTM teams at companies like Notion and Brex also rely on the platform to stay ahead. Harmonic tracks millions of startups and lets you search using simple filters or natural language to match exactly what you’re looking for. When you find a company that looks interesting, Harmonic pulls everything into one place (founder backgrounds, traction, and market data) so you can quickly evaluate and understand if it’s a fit. At GTMfund, we even have a private Slack channel called #companywatchlist powered entirely by Harmonic. Get 2 dedicated sessions with their team to help you test and structure the perfect searches here: https://www.harmonic.ai/?utm_source=a... Guest Links LinkedIn:   / cristinajcordova   X (Twitter): https://x.com/cjC Host Links LinkedIn:   / sophiebuonassisi   Website: https://gtmnow.com/ Newsletter: https://thegtmnewsletter.substack.com/ Where to find GTMnow: LinkedIn:   / gtmnow   Twitter/X: https://x.com/GTMnow_ YouTube:    / @gtm_now   Podcast directory: https://gtmnow.com/tag/podcast/