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STATE OF THE MARKET 2024 - with Oliver Müller

Send us a text (https://www.buzzsprout.com/twilio/tex...) The Eighth Annual Swiss Watcher is out! We invited Oliver Müller to break down the key moments of the past 12 months and explore what’s next based on current watch market trends. The result? Our longest piece of content ever—but we simply couldn't leave out this vital insight! 📉 Market Overview: After the post-COVID boom, the market is finally taking a downturn. This shift was anticipated and, to some extent, inevitable—especially in the secondary market. However, the reality has hit harder than expected, particularly for brands that had pinned their hopes on Chinese consumers. Due to internal challenges, in 2024 exports to Greater China dropped by 23% in value. But despite this market shift, the top four brands remain unchanged: Rolex, Patek Philippe, Audemars Piguet, and Richard Mille. These privately owned watchmakers collectively captured an impressive 47% market share in 2024. Listen to this Podcast to learn more about the brands, trends and what to expect in 2025! YouTube:    / watchestv   (   / @watchestv-com  ) Instagram: www.instagram.com/thewatchestv (  / thewatchestv  ) Website: www.watchestv.com (https://www.watchestv.com) Support us on Patreon:   / thewatchestv   (https://www.youtube.com/redirect?even...)

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