What Are Customer Touchpoints / Why Are They Important? (Consumer Psychology) скачать в хорошем качестве

What Are Customer Touchpoints / Why Are They Important? (Consumer Psychology)

A customer touchpoint occurs when there is an encounter or interaction between a potential or current or past customer and your company or product or brand. These touchpoints can be as small as noticing your brand logo to as large as experiencing your product or service in action. The thoughts behind exploring and understanding customer touchpoints are that each of these touchpoints can have some effect, whether large or small, on the customer’s path toward brand awareness, brand preference, purchase, and brand loyalty. You might want to think of customer touchpoints as potential forks in the road. If the touchpoint is positive, the customer might be more likely to continue down a path that leads to more touchpoints that are increasingly more engaging or involving. But if the touchpoint involves a negative or even just neutral experience, the customer may be more likely to travel a path that leads away from future brand encounters. Thus, for marketers, each customer touchpoint represents a potential opportunity to facilitate a positive connection between the brand and the customer by adjusting (or “manipulating”) the interaction in a manner that builds on rather than detracts from the customer-brand relationship. **Be sure to subscribe to my channel so you don't miss any future episodes of Monday's Marketing Minute, where you’ll learn about: Marketing Strategy and Tactics Brand Development Personal Branding and Professional Branding Marketing Yourself Marketing Leadership Self-Improvement and whatever relevant and related topics come our way. **Also, connect with me on any of the following: LinkedIn:   / anthonymiyazaki   Twitter:   / sensiblefolk   Instagram:   / sensiblefolk   YouTube:    / anthonymiyazaki