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Matt Sharrers and George de los Reyes discuss strategic alignment, the gold standard in execution that delivers revenue growth consistently. Visit http://bit.ly/GoSBI for more information about SBI. 00:20 Introduction 01:20 The four “lenses” we use to approach strategic alignment 04:40 Why your business strategy needs to change 06:37 Five steps to business process improvement 10:16 How strategic alignment helps your business and your customers 15:20 How business strategy is effected by company alignment 20:43 Validating your business strategy, and defining business process improvement 32:21 How to maintain a “best-in-class” strategic alignment 39:08 Involving your entire company in the strategic alignment process 43:18 Wrap up and next steps on making your number SBI Insider Video Podcast Summary: We start by discussing the four lenses we use to understand and approach strategic alignment and the pitfalls for functional leaders and business process improvement when this isn’t done correctly. We then look at the importance of the operating rhythm, the cadence we have seen from best-in-class companies and how they ensure their business strategy is driven throughout the organization. In our final segment we discuss how to maintain this best-in-class pace and how to work strategic alignment into the quarterly business review process. Ready to Make Your Number? If you want a copy of the workbook mentioned in this video, go to SalesBenchmarkIndex.com/2016-report to see the details of our six step revenue growth method which covers market research, corporate strategy, product strategy, marketing strategy, sales strategy, and talent strategy. If you want to have one of SBI’s seasoned sales and marketing consultants help you implement our revenue growth strategy in your organization, let us know at https://salesbenchmarkindex.com/conta....