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In this fireside chat, we sit with Avneet Singh Marwah, CEO of SPPL, who shares how he built smart TV brands in India during a declining television market. He talks about supply chain challenges, import dependency, and why smart TV integration with OTT platforms became critical. He explains how product innovation, like adding a built-in soundbar, improved value perception. He also highlights the leadership pressure during high-stakes festival season sales. Avneet Singh Marwah explains the importance of building a strong after-sales service network across India. He compares e-commerce vs offline retail in a distribution-driven market. He shares insights on the quick commerce boom and its future potential. He also breaks down the in-house vs outsourcing debate and the role of crisis management during tough business cycles. • Profitability matters more than valuation • AI hype vs real business execution • Competing with global TV brands • Understanding Indian consumers • Building long-term brand trust Additionally, Avneet Singh Marwah talks about creating sustainable business models and why manufacturing decisions must be practical, not emotional. He explains how slow decisions during market shocks can damage companies. He also shares why patience is essential in building consumer electronics brands in India. Furthermore, he highlights the founder mindset, balancing ego with continuous learning, and the importance of sharp pricing and fast innovation to stay competitive. Explore our programmes: UG Programme – https://mastersunion.org/ug-technolog... PG Programme – https://mastersunion.org/pgp-technolo... Follow us on: LinkedIn – / mastersunion Instagram – / masters.union Twitter – https://x.com/themastersunion/ Facebook – / themastersunion Chapters: 00:00 Trailer 01:29 Introduction 02:27 Early Struggles - Supply Chain & Declining TV Market 10:00 Smart TV Integrations - OTT, Subscriptions & Value Play 15:00 Product Innovation - Built-in Soundbar Strategy 20:00 Leadership Pressure & Festival Season Hustle 25:00 Service Network & After-Sales Gap 30:00 E-commerce vs Offline in India 35:00 Quick Commerce Boom 40:00 In-House vs Outsourcing 45:00 Crisis Management, AI Hype & Industry Reality