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We’re back with another episode of What’s Your Hustle — and this time, we’re sitting down with local entrepreneur Joey Wheeling, owner of Elite Painting Services and Elite Bin Cleaning, to talk about building long-term success through trust, hard work, and smart opportunities. With over 20 years in the painting industry, Joey shares how he grew Elite Painting into a full-service residential and commercial company known for quality, honesty, and customer relationships — from hotels and large facilities to homeowners across the Winchester area. We dive into why doing the job right (even when unexpected issues pop up) has been the foundation of his reputation and repeat business. Joey also opens up about launching his second venture, Elite Bin Cleaning — a unique trash can sanitation service inspired by a simple idea he saw on vacation that turned into a thriving local business. From spotting gaps in the market to taking calculated risks, Joey breaks down what it takes to turn everyday problems into profitable solutions. Beyond business, we talk about leadership, building the right team, juggling multiple companies and family life, teaching kids entrepreneurship, and thinking long-term about systems, growth, and future ventures — including real estate. If you’re an entrepreneur, side hustler, or someone looking for real-world business lessons, this episode is packed with practical insight, inspiration, and honest conversation. ⸻ 🎧 What You’ll Learn: • How Elite Painting grew through trust, quality, and customer relationships • The realities of running commercial and residential service businesses • Why pricing fairly (not cheaply) leads to long-term success • Turning a simple idea into Elite Bin Cleaning • Spotting opportunities in everyday problems • Building teams and systems for efficiency • Balancing entrepreneurship with family life • Teaching kids creativity and business mindset • Thinking long-term about growth and future ventures ⸻ 🔗 Connect with Joey & Elite Painting Services: • Website: https://elitepaintingwinc.com/ • Instagram: https://www.instagram.com/elitepainti... ⸻ Join the Conversation: What everyday problem have you noticed that could turn into a business opportunity? Share in the comments or tag us on social. 00:00 – Intro: Meet Joey Wheeling 02:00 – The story behind Elite Painting Services 06:00 – Building trust and customer relationships 12:00 – Pricing and handling unexpected project issues 18:00 – Leadership and team building 26:00 – Launching Elite Bin Cleaning 34:00 – Turning ideas into businesses 40:00 – Family life and entrepreneurship 46:00 – Teaching business mindset to kids 52:00 – Future plans and growth