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Tune in to our weekly LIVE Mastermind Q+A Podcast for expert advice, peer collaboration, and actionable insights on success in the Probate, Divorce, Late Mortgage/Pre-Foreclosure, and Aged Expired niches! In today’s episode of the Mastermind podcast, the discussion focused on helping agents uncover additional opportunities from leads they already have by introducing the Property Plus Refresh program and highlighting the value of revisiting older data. The panel explained that many agents stop actively working leads after several months, even though circumstances often change over time. By refreshing existing records to identify property ownership, equity, and multi-property holdings, agents can uncover opportunities that may not have been visible when the leads were first received. A major portion of the conversation centered on how better data allows agents to narrow their outreach toward higher-probability prospects instead of marketing broadly to every contact in their database. By identifying which leads currently hold real estate or have significant equity, agents can prioritize their most valuable marketing efforts while maintaining lower-cost follow-up with others. This targeted approach helps conserve both time and marketing budgets while improving the likelihood of meaningful conversations. The panel also emphasized the importance of consistent long-term follow-up, noting that many homeowners require multiple touch points before making a decision. In some cases, opportunities arise months after the initial event as personal circumstances evolve. The episode concluded with a reminder that many of the most valuable deals are already sitting inside an agent’s database, and refreshing older leads can reveal opportunities that might otherwise go unnoticed. 00:00 Welcome and Introductions 02:07 Why Refresh Old Leads 03:21 Expanded Lead Types 04:48 CRM Upload and Support 07:59 Focus Time and Budget 09:30 Savings Example and Nurture 12:52 Touch Points and Staying Top of Mind 15:51 Why Aged Probate Converts 18:26 Segmenting Campaigns 22:55 How to Get Started 27:06 Q&A Camille and Regina 32:54 PR Appointment Process 33:27 Who Signs the Listing 35:54 Court Orders and Title Insurance 37:35 Aligning All Heirs 42:59 Deal Numbers and Repairs 45:56 Lead Follow Up Strategy 49:49 Attorney Referrals and Networking 50:55 Simple Mail Campaigns Key Takeaways The Property Plus Refresh program helps uncover property ownership tied to older leads already sitting in your CRM. Refreshing older lead lists can reveal high-equity or multi-property opportunities that were previously unknown or overlooked. Segmenting leads by property ownership allows agents to prioritize outreach toward the prospects most likely to sell. Targeting only the strongest opportunities can reduce wasted marketing spend and improve overall return on investment. Many successful deals come from older leads agents stopped contacting months after the initial outreach. Consistent follow-up matters because most homeowners require multiple meaningful touch points before choosing an agent. In many cases, your next listing opportunity may already exist within your current database. 🚀 Subscribe to get notified of our weekly Mastermind calls — every Thursday at 1PM EST! 👍 Like, Comment, and Share if you found this episode helpful! To learn more, visit https://www.AllTheLeads.com or call (844) 532-3369 to check how many leads are available in your market. #LeadGeneration #CRMStrategy #RealEstateTips #HighValueLeads