Rolex's Market Share Is Collapsing - Here's Who's Winning скачать в хорошем качестве

Rolex's Market Share Is Collapsing - Here's Who's Winning

Rolex's Market Share Is Collapsing - Here's Who's Winning The luxury watch world is experiencing a seismic shift that's challenging Rolex's decades-long dominance in the pre-owned market. While the Swiss giant still holds 34.2% of the global secondary luxury watch market, three strategic brands are quietly capitalizing on Rolex's first significant decline since the pandemic speculation bubble burst in 2022. With the pre-owned luxury watch market projected to explode from $24.9 billion to $63.7 billion by 2034, these emerging powerhouses are positioning themselves to capture massive market share in what experts predict will soon match new watch sales volume. Omega leads this historic market disruption, not only securing the second-highest market share but actually growing their position while Rolex continues its three-year decline. The numbers reveal a fundamental transformation in how collectors and enthusiasts approach luxury timepiece investments, moving away from artificial scarcity models toward brands offering genuine value and accessibility. This comprehensive analysis exposes the exact strategies these three brands are using to steal market share, the data behind Rolex's surprising vulnerability, and what this means for the future of luxury watch collecting and investment opportunities. Sources: 1. Cognitive Market Research: https://www.cognitivemarketresearch.c... 2. Market.us: https://market.us/report/pre-owned-lu... 3. Fortune Business Insights: https://www.fortunebusinessinsights.c... 4. Gray and Sons Blog: https://www.grayandsons.com/blog/the-... 5. Business of Fashion: https://www.businessoffashion.com/art... 6. CHRONEXT Journal: https://www.chronext.com/journal/deep... 7. Houston Gold Exchange: https://www.houstongoldexchange.com/s... 8. Mordor Intelligence: https://www.mordorintelligence.com/in... 9. The Luxury Playbook: https://theluxuryplaybook.com/market-... 10. WPB Watch Co.: https://wpbwatchco.com/rise-of-pre-ow... 11. Robb Report (Jan 2025): https://robbreport.com/style/watch-co... 12. Chrono Hunter: https://chronohunter.com/chronicles/l... 13. Robb Report (Feb 2024): https://robbreport.com/style/watch-co... 14. Chrono24 H1 2025 Report: https://about.chrono24.com/en/press/S... 15. Robb Report (Sep 2024): https://robbreport.com/style/watch-co... 16. Robb Report (Sep 2024 Buyer's Market): https://robbreport.com/style/watch-co... 17. WatchPro USA: https://usa.watchpro.com/rolex-slump-... 18. WatchPro (Nov 2025): https://www.watchpro.com/rolex-prices... 19. Chrono24 Rolex Analysis: https://about.chrono24.com/en/press/l... 20. Mozsly Blog: https://blog.mozsly.com/with-the-role... 21. Business Insider (via DNyuz): https://dnyuz.com/2026/02/04/3-luxury... 22. Cognitive Market Research (2025): https://www.cognitivemarketresearch.c... 23. Luxury Society: https://luxurysociety.com/en/pre-owne... 24. Swisswatches Magazine: https://swisswatches-magazine.com/wat... 25. Fortune Business Insights (Additional): https://www.fortunebusinessinsights.c... 26. Grand View Research: https://www.grandviewresearch.com/ind... 27. Mordor Intelligence (Additional): https://www.mordorintelligence.com/in... 28. Diamond Banc: https://www.diamondbanc.com/insider-n... 29. Mediaboom: https://mediaboom.com/news/luxury-wat... 30. Deloitte Swiss Watch Study 2025: https://www.deloitte.com/global/en/In... 31. WatchCharts Mid-Year 2025: https://watchcharts.com/articles/p/87... 32. The Relux: https://www.therelux.com/blogs/relux-...