Honing Your MedTech Message: How to Be Memorable in Two Minutes with Tino Chow скачать в хорошем качестве

Honing Your MedTech Message: How to Be Memorable in Two Minutes with Tino Chow

How do you make people care about what you’re building—fast—without sounding generic, overly technical, or “pitchy”? In this Friday In-Focus session, Tino Chow (Giant Shoulders) breaks down how MedTech founders and leaders can craft messaging that lands in two minutes or less—by using emotional clarity, a strong origin story, and a message built around the audience’s goals (not your feature list). You’ll learn how to build credibility when you don’t have it yet, how to avoid the “I need to think about it” response, and how to align marketing + sales + product around a consistent brand promise that creates trust over time. ⭐ What you’ll learn • Why emotional storytelling beats purely logical pitches (and how it builds trust). • How to tailor your message for expert vs. novice audiences. • Building a simple story arc where the audience sees themselves as the beneficiary. • A trust-first approach to sales: rapport → problem → collaboration → close. • How to stop “talking down” and start leading the audience through clarity. • Why gimmicks don’t convert (and what makes you memorable instead). • How to craft an authentic founder origin story (including vulnerability). • Keeping your brand promise consistent across marketing, sales, product, and service. ⏱️ Chapters 00:00 – Opening + why being memorable matters 10:11 – What Giant Shoulders does: brands that “punch above their weight” 21:54 – You own what the audience understands: clarity + audience awareness 27:34 – Story arcs and tailoring for expert vs. novice audiences 30:34 – Slide discipline: less text, more retention, more credibility 34:20 – Marketing vs sales: building trust over time (not rushing transactions) 36:01 – The “relationship blueprint”: how much is “just enough” to earn trust 42:36 – Events: why gimmicks fail and originality wins 44:22 – Put the customer in the story: desire, aspiration, outcomes 46:06 – A practical trust-first sales framework 50:33 – Brand promise consistency: where trust is won or broken 52:07 – The origin story exercise (Spider-Man framework) 58:36 – Tailoring + repetition: how to refine your story over time 58:36 – Cultural communication: repairing trust through consistent behavior 01:04:33 – Cross-cultural communication tactics (email, “Tai chi move”) 01:05:00 – Looking ahead: applying these principles in 2026 opportunities ℹ️ About Friday In-Focus Friday In-Focus is MLVx’s weekly webinar series—always free, always interactive—spotlighting MedTech’s most experienced thinkers and doers. 👉 Join the MLVx community: https://members.mlvexchange.com 🎟️ Use code SEAN20 to save 20% on membership.