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Last week’s focus was “Going Beyond.” This week, I want to explore a strategy philosophy that has historically put “Bigger” over “Better.” Over the past 40 years, I have had the opportunity to critique and comment on hundreds of business and marketing plans, including my own business plans. I’m going to make a painful confession. My clients’ plans and my own plans were based on the wrong strategic dynamic. We all gave lip-service to what the right primary strategy should have been. But it was seldom our marketing goal. Curious? Carve out 90 seconds to watch today’s video now, and see where I am going with this idea? Maybe there is still time to pivot your thinking for your 2025 plans. Maybe adding preamble to your plans to reshape your team’s thinking is a good starting point. Let’s start now.