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Private equity firms are actively investing in roofing companies, and the best roofing software has become a critical requirement in that decision process. In this conversation, Kelly Mesaris, VP of Special Operations at LB Capital, explains how ServiceTitan has evolved beyond HVAC and plumbing to support modern roofing operations end-to-end. As private equity firms apply proven HVAC and plumbing playbooks to roofing, they increasingly expect companies to run on a centralized CRM like ServiceTitan. Roofing businesses are using features like ServiceTitan's Dispatch Pro to improve sales assignment decisions, track conversion performance, and reduce costly errors. Kelly also shares how standardized pricing, automated workflows, and centralized lead management make it possible to go from first call to roof installation in as little as 48 hours, without holding inventory. With roofing leads costing hundreds of dollars each and a single misassigned job costing tens of thousands in lost revenue, inefficient systems create real financial risk. Kelly Mesaris breaks down why fragmented tools and manual processes slow growth, complicate due diligence, and reduce valuation. Learn more: https://www.ServiceTitan.com/industri... #roofingsystem #roofingcompany #fieldservicesoftware #RoofingOperations #contractorsoftware #CRMsoftware