Mastering Creative Services in the Beauty World with Heidi Henneman / Former Drunk Elephant Exec скачать в хорошем качестве

Mastering Creative Services in the Beauty World with Heidi Henneman / Former Drunk Elephant Exec

Join us for an inspiring conversation with Heidi Henneman, co-founder of groaº, a creative and operational leader in the beauty industry, as she shares her journey from small-town beginnings to leading creative services for top brands. Discover her insights on brand loyalty, influencer marketing, and building community in the digital age. Chapters 00:00 Heidi's Early Influences and Career Beginnings 04:20 Transition to Creative Services in the Beauty Industry 07:07 Establishing Creative Operations at Estee Lauder 10:03 Growth and Development in Creative Roles 12:35 Managing Expectations and Deadlines in Creative Projects 15:18 Influencer Marketing and Its Evolution 17:28 The Evolution of Influencer Marketing 21:21 Building Brand Loyalty Through Community 25:36 The Rise of Content Creators as Brands 28:46 Introducing Retention First Growth 33:23 Purpose-Driven Initiatives and Nonprofit Work 37:11 Finding Your Path and Building Confidence About the Guest   / heidi-henneman-8055a4