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🔔 Subscribe to this channel for exclusive content and updates: @thesinuatemedia Sometimes the hardest decision in business is turning down revenue—especially when you’re just starting out. ------------------ In this episode of Recipe to Revenue, host Leah Messina talks with Meghan Luck, founder of Fable Fish Company, about how she transformed a commodity by-product into a premium CPG brand—and why she rejected a massive private label contract to do it. Watch to learn: 🐟 How to turn supply chain waste into a premium CPG brand 🛑 Why saying “no” to easy revenue protected long-term equity 🤝 The reality of finding a manufacturing partner who truly cares 🧪 How to scale from kitchen recipes to industrial production 🛒 Why simple trade show presence beat big budget booths 🧠 How to balance daily fires with proactive growth strategy 🎣 Why authentic founder stories win retail partnerships Whether you’re a bootstrapped founder, a CPG operator, or navigating a family business transition, this episode offers a blueprint for prioritizing long-term value over short-term cash. Learn more about Fable Fish: 🌐 https://fablefish.co/ 🚀 Learn More About Our Sponsors: Intercontinental Beverage Capital: https://inbevcapital.com/ Sinuate Media: https://sinuatemedia.com/ #recipetorevenue #cpgstrategy #brandbuilding #fablefish #wildsalmon #sustainablebusiness #foodsupplychain #upcycledfood #manufacturing #privatevsbrand #founderstories #businessstrategy #bootstrapping #retaildistribution #womenincpg