Lou Reed: Was The Velvet Underground Founder The First Rockstar To Sell Out (Honda)? скачать в хорошем качестве

Lou Reed: Was The Velvet Underground Founder The First Rockstar To Sell Out (Honda)?

Sign up for our Rock Newsletter here: https://bit.ly/3fjldAi ⬇️ Rock merch I'm loving right now: Nirvana poster: https://amzn.to/3fmUMKc Van Halen mini collectable guitar: https://amzn.to/3ebm1WM Alice in Chains on MTV Unplugged: https://amzn.to/3ei0Hif I recieve a small commission from link purchases Moby Video    • Moby: The Unlikely Success Of 'Play' & Why...   The Time Metallica Collaborated With Lou Reed    • Metallica: The Story Behind Lulu (Lou Reed)   In today's video we take a look at the time Lou Reed became one of the first rockstars to endorse a commercial product which was a Honda line of scooters. LOVE ROCK N’ ROLL TRUE STORIES? NEVER MISS A BEAT FACEBOOK: @RNRTrueStories TWITTER: @rocktruestories BLOG: www.rockandrolltruestories.com #loureed #honda #velvetunderground These days it’s not uncommon to see rock music appearing in commercials.. It’s almost accepted now with some notable moments including taco bell trying to sell fast food using a Guns N’ Roses song. But when did this all start? Well people can thank Velvet Underground founder and solo artist Lou Reed. in the autobiography Lou Reed: A Life, biographer Anthony DeCurtis claims it all started with Lou Reed who not only licensed his hit song walk on the wild side, but also made an appearance in the commercial to sell honda scooters. To some it wasn’t a big deal while others saw it as just another way some musicians would sell out. Honda two decades prior had a massive amount of success with their advertising campaign that used the slogan “You Meet the Nicest People.” As the 80’s rolled around the company wanted to take a different approach making people think scooters were a “cool way” to get around large cities. In the 70’s the idea of using rock n’ roll to sell commercial products to the public was a ridiculous idea. To companies and advertisers rock n’ roll wasn’t mainstream enough, but by the next decade their attitudes had changed and the counterculture that Reed represented was now absorbed by capitalism and the era of Reagan. In some respects it was the Rolling Stones who opened the floodgates to rock n’ roll being used to sell products as in 1981 their tour at the time was sponsored by fragrance company Jovan who paid the band $1million to have their name splashed all over the tour.. Some critics claimed it was the death of rock n’ roll, but it paved the way for Honda to have rockstars sell their products. Honda’s campaign for their scooters are the time saw them reach out to musicians including Miles Davis, Grace Jones and Devo, but The most notable part of the campaign involved Lou Reed. , Lou Reed was a strange choice for Honda given that typically advertisers want to use spokespeople with clean images and Lou Reed wasn’t that as you can see in these short clips.    • Lou Reed clip from The Drug Years   During Honda’s 1984 campaign Lou Reed also released his 13th studio record New Sensations which was well received by critics and audiences and it represented his first album in 6 years that charted on the billboard album charts. According to author Mick Wall’s book Lou Reed: The Life writes: New Sensations was so listenable that ... it attracted the attention of an advertising agency executive, Jim Riswold, then chief copywriter for the oregon based company[actually Portland] giants Wieden (Wyden) & Kennedy. ... So he approached Lou Reed to help make an ad for Honda scooters. At the time, Riswold recalled, “advertisers didn’t put people in commercials who had a long history of drug addiction, and of course [Lou Reed] was a man who at one time in his life was married to a man, and that man was a transvestite, so I guess you could say he wasn’t your typical spokesman. But if you looked at who we were trying to sell scooters to, it was natural. Actually, when you look back at that commercial it seems pretty damn tame today.” What’s funny is that in Mick Wall’s book he points out that Reed’s album New Sensations has the musician singing about a competing vehicle the Kawasaki GPx750 Turbo motorcycle. Prior to bringing Reed on board Riswold needed Honda’s buy in so he arranged a meeting with the manufacturer where he brought nothing but Lou Reed’s album with him and played “Walk on the wild side” in order to pitc to the idea of having Lou Reed being the celebrity endorsement and the company agreed. Honda would announce in a press release their partnership with Lou Reed at the time stating the company would “take a walk on the wild side to portray the spirit and adventure of scootering “Reed is an innovator one of the pione Using the shots of the gritty streets of new york with squeegee men, Sources: https://faroutmagazine.co.uk/lou-reed... https://dangerousminds.net/comments/h... https://www.thedailybeast.com/did-lou...