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Welcome back to Snafu with Robin Zander. In this episode, I’m joined by Bree Groff, consultant, writer, and author of Today Was Fun. We talk about why mischief belongs at work, how humor and flirtation create real psychological safety, and the bold design choices behind her unforgettable book cover. Bree shares how she moved from CEO roles to full creative freedom, and how that shift helped her find her voice. We discuss marketing in 2025, how AI might reshape work and writing, and why personal agency, not hours, is the most important lever in a workweek. Bree offers practical insights for leading with joy, helping kids future-proof their lives, and deciding what’s “enough” in a world that always demands more. She also reflects on writing the book while parenting, consulting, and building her own business, and what it means to embrace the joy of not knowing what comes next. Bree will also be joining us live at Responsive Conference 2025, and I’m thrilled for you to hear her on stage. If you haven’t gotten your tickets yet, get them here. https://www.responsiveconference.com/ Books Trickster Makes This World: Mischief, Myth, and Art — Lewis Hyde Anansi Boys — Neil Gaiman Work Less, Do More: Designing the 4-Day Week — Alex Pang Shorter: Work Better, Smarter, and Less―Here's How — Alex Pang Rest: Why You Get More Done When You Work Less — Alex Pang Perennial Seller: The Art of Making and Marketing Work that Lasts — Ryan Holiday Today Was Fun — Bree Groff The 4-Hour Workweek —Tim Ferriss Responsive: What It Takes to Create a Thriving Organization — Robin Zander Podcasts/Videos TED Talk: How to Start a Movement — Derek Sivers People Mentioned: Rodrigo Corral Lewis Hyde Neil Gaiman Tony Hsieh James Clear Tucker Max Alex Pang Ryan Holiday Tim Ferriss Amy Poehler Derek Sivers Justin Gordon BJ Fogg Seth Godin Organizations / Companies Zander Media SYPartners Nobel Zappos Microsoft Trello Substack AOL LinkedIn Instagram