Inside the M&G x Seeker partnership: where capital meets creativity | Music Moneyball скачать в хорошем качестве

Inside the M&G x Seeker partnership: where capital meets creativity | Music Moneyball

What happens when institutional capital meets creative execution? In this episode of Music Moneyball, we’re joined by Evan Bogart, Founder and CEO of Seeker Music, and Ciaran Mulligan, CIO at M&G Life, to explore how their partnership bridges two worlds to build a modern music investment platform. Evan and Ciaran share how Seeker combines frontline creative strategy with institutional investment discipline, underwriting stable catalog cash flows while layering creative upside on top. We discuss Seeker’s acquisition philosophy, why strategy comes before modeling, and how an active approach to catalog management can change an asset’s trajectory. The conversation also covers operational rigor, in-house administration, and what it takes to translate between finance and music as the asset class continues to mature. Brought to you by Standard Innovation. Perfect — here’s your locked set with that added in, unchanged otherwise: (01:44) The M&G × Seeker partnership story (08:18) Buy the floor, create the upside (11:37) Treating catalog like breaking a new record (21:43) Competition as fuel, not threat (31:27) Taking administration in-house for speed and control (40:33) Institutional process, creative execution (45:12) Creator communities as the next opportunity ► Stay up to date Newsletter: https://standard-innovation.com/subsc... LinkedIn:   / standard-innovation-ltd   ► About Standard Innovation Standard Innovation is the data consultancy that helps music investment funds unlock higher valuations and exit multiples through better infrastructure. ► Episode Links Seeker Music: https://www.seekermusic.com M&G: https://www.mandg.com ► Credits Guests: Evan Bogart, Founder and CEO of Seeker Music, and Ciaran Mulligan, CIO at M&G Life Theme: “Meet Me” — Outlines (Written by Sam Cox) — Courtesy of Bespoke Records ► Keywords Music Moneyball, Standard Innovation, Evan Bogart, Ciaran Mulligan, Seeker Music, M&G, institutional capital, creative partnership, music rights investing, music catalog strategy, active catalog management, music IP investing, royalties investing, catalog acquisition strategy, fund discipline, music investment model, portfolio strategy