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Most Test Data Management (TDM) tools promise to solve the test data bottleneck, but many fall short. The market is crowded with complex tools and confusing claims about AI, data virtualization, and synthetic data, making it harder than ever to know what really works. This webinar cuts through the noise. Join Daniel Howard, Senior Analyst at Bloor Research, and Amitai Richman, Director of Product Marketing at K2view, for an honest, hype-free look at the TDM landscape. They'll help you separate fact from fiction and learn what it actually takes to deliver fast, compliant, and reliable test data. We'll cover: • What works: The essential capabilities every effective TDM tool must have. • What doesn’t: A candid comparison of common technological approaches and their hidden limitations. • What’s next: How AI and synthetic data are starting to change the game. Whether you’re choosing your first TDM tool, reevaluating an existing solution, or just keeping your pulse on the market, this session will bring order to the cacophony of TDM noise.