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Managing Homebuyer Uncertainty

It’s no secret: the best innovations in housing — health, resilience, energy performance — are often invisible to buyers. And if buyers don’t understand the value, price resistance is inevitable. This session arms you with powerful, research-driven strategies to translate technical benefits into emotional triggers that drive purchasing decisions. Remember: when buyers see the value, price stops being the problem. Green Builder Media is North America’s leading green building and sustainable living media company. Through our magazine, website, demonstration homes, and data services we provide actionable information to consumers and builders about how to build and remodel sustainable homes. We focus on net-zero building, green products, energy efficiency, healthy homes, resiliency, connected living, and building science. We also produce environmental-related thought-leadership content and events on such topics as climate change, decarbonization, and electrification. Subscribe to our channel and visit our website for more information: https://www.greenbuildermedia.com Instagram:   / greenbuildermedia   Facebook:   / greenbuildermedia   YouTube:    / greenbuildermedia   Linkedin:   / green-builder-media-llc   Pinterest:   / greenbuilder   TikTok:   / greenbuilder   Threads: https://www.threads.net/@greenbuilder... BlueSky: https://bsky.app/profile/greenbuilder... Weekly Digest: https://www.greenbuildermedia.com/ene...