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In this podcast episode Richard shares his insights around selling ground breaking ViDAR technology which saves lives and also prevent illegal activity at sea. This technology is a complete no brainer because it creates such a significant impact to the people and organisations using it however it does come with some pretty lengthy sales challenges. Richard shares some great insights and learning around his approach to innovative technology sales as well as how to best manage the expectations of many in a long sales cycle and also how to overcome the usual marketing related challenges innovative tech companies face. Not only will you learn what ViDAR is and how it's changing the game but you'll also learn a few things about International technology business development, sales and marketing. For more information visit www.charliewhyman.com/podcast/