Why Trust Broke — and How Comms Can Fix It скачать в хорошем качестве

Why Trust Broke — and How Comms Can Fix It

Charlie Martin is the founder and CEO of The Anti-Greenwash Charter, and host of The Responsible Edge podcast. In this opening address, he tackles a problem many leaders feel but struggle to name: trust in business communication has collapsed — and regulation alone won’t rebuild it. In a world of greenwashing, greenhushing, fake news, and “my truth”, Charlie argues we’ve entered a Wild West of content where volume has outpaced credibility. When trust erodes, confidence falters, decisions slow, and progress on urgent social and environmental issues grinds down. His solution isn’t louder claims or tighter spin, but a new model of leadership in communication — one that treats truth, context, and accountability as strategic advantages. Responsible communication, he suggests, isn’t a brake on progress. It’s the accelerator. Watch to rethink how trust, transparency, and leadership really work. #Sustainability #Leadership #EthicsInBusiness #ResponsibleCommunication #Greenwashing #Trust #Business