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Elie Azzi | La La Land | Pioneering The Australiana Retail Movement | Australian Business Scene In this episode, you will learn: 1:10 The early story of Elie Azzi and his family fleeing a war-torn country. 3:02 How positive thinking, story-telling, and rebranding were instilled in Elie Azzi from an early age. 6:25 How purchasing luxury goods informed Elie Azzi of valuable lessons about the nature of sales. 8:20 The birth of the name La La Land, building a company, handling rejection and financial struggles. 12:27 Company growth, pioneering the 'Australiana' trend and supporting Australian brands. 18:58 Following your passion despite critique from family members early on. 22:00 How your point of difference, analyzing sales, and challenging your image can reshape a business. 27:48 Hope and goals for the Australian business scene and overseas ventures. 32:14 Sustainability, making products last and the challenge of sustainable materials. Listen on the go 🏃 Apple Podcasts https://hubs.ly/H0NQF6k0 Spotify https://hubs.ly/H0NQG5H0 About Kelly + Partners Kelly+Partners began with the idea of helping small businesses that wanted to go somewhere. Founder and CEO Brett Kelly launched Kelly+Partners from a single Sydney office 15 years ago. Together, we traded our way through the GFC, the team expanding to become the top national accounting firm we are today. Today, we’re a multi-award-winning financial services firm with a mission to make our clients, our communities, and our people better off. With 17 locations and over 300 team members, we support over 8,500 small business owners, high-net-worth individuals, and families to build and grow great businesses and protect their legacies across generations. Our close-knit team is driven to help you gain the control you need of your entire financial universe, to overcome any challenge, now and in the future. https://www.kellypartners.com.au/busi...