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What if the way most companies lead, hire, and scale is fundamentally broken? In this episode of Activating Greatness, host Alec McChesney sits down with Parry Headrick, Founder and CEO of Crackle PR, to challenge hustle culture, outdated agency models, and leadership practices that burn out great people. Parry shares how building a values-driven, fully remote PR firm — with no hourly billing, no time tracking, and no tolerance for toxic clients — has led to exceptional retention, stronger partnerships, and sustained growth. The conversation explores why earned media matters more than ever in the age of AI, how trust and credibility are built through truth-telling, and why leaders must be willing to protect their teams even when it costs revenue in the short term. This episode is a candid look at modern leadership, ethical growth, and what it really means to build a business that works for people, not against them. About Velocity Advisory Group Velocity Advisory Group delivers strategic support and development opportunities that senior leaders need to align their teams and lift their organization. The Velocity team brings extensive experience in strategic consulting, executive coaching, business transitions, and developing talent through intentional culture initiatives. For over 12 years, they have been committed to building momentum across organizations by equipping leaders with the tools and intelligence needed to elevate culture, eliminate inefficiencies, and propel strategic action. Follow us on LinkedIn: / velocity-advisory-group Learn more at velocityadvisorygroup.com