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This is the story behind all the IPO headlines. In this episode of Minus One, Vidit Aatrey talks to Prateek Mehta about the high-conviction journey of building Meesho — from early uncertainty and brutal trade-offs to cracking scale in one of the hardest consumer markets in the world. We talk about why most startups fail to truly understand India, what Meesho got right (after getting a lot wrong), and the long game required to build something that actually lasts. This is the builder’s story — about patience, lifelong learning, and designing for realities…not fantasies. Connect with us here: 1. Prateek Mehta: https://x.com/prateekmehta42 2. South Park Commons: / southparkcommons 00:00 Trailer 01:11 Early Struggles and Team Formation 06:06 The Importance of the First 10 Employees 10:02 Retaining Core Values 17:36 Journey to Product-Market Fit 26:28 Adapting to Market Changes 38:07 Challenges Pre and Post Pandemic 40:23 Personal Projects and Passions 46:20 Balancing Entrepreneurship and Family 50:40 Building for Bharat: Insights and Strategies 58:42 Future of Commerce and AI 01:04:14 Final Q&A and Closing Remarks