45. Baking it Down - Effective Universal Billboards скачать в хорошем качестве

45. Baking it Down - Effective Universal Billboards

Send a text (https://www.buzzsprout.com/twilio/tex...) Listen as Corrie doesn't listen to me talking about small business ethics in this Week's  Sugar Cookie Marketing Facebook Group (  / sugarcookiemarketing  ) podcast! Here's what we're covering this week: • Intro • Marketing Minutes - Effective Frequency • Business of Baking - Billboard Principle • The Course Recap - Facebook Business Planner • Group Stuff - Upcoming Lives • Voicemails / Texts / Emails (571) 556-5644 • Twinterests - Texture Spray and Miro • Sponsors • Mailbag In the Marketing Minutes, I wanted to talk about the "effective frequency" principle - the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful - it details how often an ad needs to be seen before someone takes action. So often, we love being consumers of products who follow this principle while at the same time, falling short on effectively repetitively marketing our cookies to our clients wondering "why isn't anyone buying from me?!" Hint: you haven't reached them enough. In the Business of Baking, we covered two business ethics principles: If everyone could see what happened in this situation, would I be okay with everyone I know, love, and trust seeing that? Would I be proud of the action that I took? That's called the Billboard Principle. Another awesome ethics concept is universalism - "What if everyone did what I want to do in this situation? What kind of world would it be?" So next time you tell a client they'll need to pass a lie detector test in order to qualify for a refund, think "would I like to live in a world with no refunds?" Food for thought.  We launched the SCM Course called The Cookie College. I'm hosting a bi-monthly series teaching you a class we teach in the cookie college and answering all of your questions about the college as well. Check out "The College" here:  www.thecookiecollege.com/membership. In Voicemails - we talk "domains, workspace, and hosting," and get a pretty cool quote on horn tootin' • Call / Text: (571) 556-5644 • Email: hello@sugarcookiemarketing[dot]com In Twinterest - I'm all about Miro.com and Corrie is into Kristen Ness hair texture spray (you can snag it at Target but be ye warned - a little goes a loooong way). And our Podcast Sponsors are: • Eddie the Printer - https://www.primera.com/edible-ink-pr... • CastIron.me - https://www.castiron.me/ • BaketyBakes - 10% off with promo code TWINS - https://baketybakeidaho.com (https://baketybakeidaho.com/)