Primal Branding: A review of Patrick Hanlon's book on building a tribe скачать в хорошем качестве

Primal Branding: A review of Patrick Hanlon's book on building a tribe

There are lots of theories on how to build a strong brand. In this video, we review one of the best: Patrick Hanlon's book Primal Branding. We'll explain his strategy for building raving fans who love being a part of your tribe. GET THE BOOK HERE: http://amzn.to/2jH9y30 Here's a overview: 1. Story       People wanna know how you started and how you came about. The better you can express that in a way that connects, the better. 2. Creed What are you here for? Why are you doing that you do? How does that make you unique? Can you explain that in 5 words or less? If you can your on your way to a solid creed. 3. Icons Nike has the swosh. Mcdonalds has the golden arches. You need a identifiable icon associated with your brand. A logo of some kind that is identifiable with your brand. It doesn’t always have to be a visual symbol. Some companies have used a jingle that people easily identify. What ever your icon is it should be simple and memorable. 4. Rituals There are tons of rituals throughout our life. Religions have rituals, sports teams have rituals, your brand should have rituals as well. Is it the way you communicate? Something you wear? What is something that people come to expect from your brand? 5. Non-Believers Having someone who isn't for you is a GOOD THING! If you have someone you’re not for, then it makes you more powerfully for someone else! Make your company built around the customer you ARE for. Don't try to capture all of the non-believers. You should be able to distinguish between who is a believer and who isn’t. 6. Sacred Word The lingo and the language that people within your tribe understand. People in your brand will be able to talk about certain topics that the nonbelievers wouldn’t recognize. This creates a strong connection. A member of your tribe is on the "in" when they know your sacred words. 7. Leaders A great brand is going to need a leader. Who is present in the brand? Are you the leader of your brand? If not, does the leader correctly communicate your brand in a positive light? You don’t have to be the leader of your own business. Teams will use a mascot as their team leader. The importance is that people will want to connect with your leader and be apart of what they display. Patrick goes into great detail about each of these topics telling stories and relating each idea to successful brands. Then he lays out how you can build a primal brand too. GET THE BOOK HERE: http://amzn.to/2jH9y30 WHAT DO YOU THINK OF THE TRIBAL IDEA? LET US KNOW IN THE COMMENTS BELOW! Learn more about us at: Our Site - www.shineinsurance.com Our Blog - www.shineinsure.com/blog Our Podcast - www.scratchentrepreneur.com Our Course - www.newhomebuyersguide.net