Authentic or virtue signaling? Marketing professor breaks down corporate social responsibility скачать в хорошем качестве

Authentic or virtue signaling? Marketing professor breaks down corporate social responsibility

It seems like everyone’s involved in politics these days, including your favorite brands. But how impactful is a company’s activism, and can we really trust it? Daniel Korschun, an associate professor of marketing at Drexel University’s LeBow College of Business, looks at how corporate activism became the hottest trend in business. #Drexel #CorporateSocialResponsibility #CorporatePoliticalActivism Drexel University is a top-ranked, urban research university located in Philadelphia. Known as an academic center of excellence, entrepreneurship, and innovation, Drexel was a pioneer in technology-enhanced education for working adults. Today, 25 years after launching its first online courses, Drexel offers more than 180 online degree and certificate programs, using the same accredited curriculum and distinguished faculty as it does on-campus. For more information, visit https://www.online.drexel.edu.