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In this episode of the Titans Podcast, MSP Success founder Robin Robins interviews Bruce Gibbs, Founder & President of GFI Digital, one of the top MSPs and copier companies in the U.S. Bruce shares how he scaled his business from 4 employees to 410+, generating $140M+ in revenue, and built a thriving MSP division now on track for $40M+. You’ll discover: ✅ How to transition from copier/VAR to MSP successfully ✅ Why cold calling still works (and how Bruce’s team drives millions in MRR with it) ✅ How to recruit, develop, and retain top IT engineers and sales reps ✅ The leadership lessons Bruce learned scaling from startup to industry titan ✅ His vision for the future of the MSP industry and where the biggest opportunities lie If you’re an MSP owner, IT service provider, or tech entrepreneur, this interview will inspire you with practical strategies to grow, scale, and lead. 🔔 Subscribe now and never miss content packed with value for MSP owners: / @mspsuccess 📚 Subscribe to receive emails that include resources on how to elevate your business: https://mspsuccess.com/subscribe 🔗Connect with us on socials: LinkedIn: / msp-success Facebook: / mspsuccess Timestamps 0:00 – Intro: Meet Bruce Gibbs, Founder & President of GFI Digital 1:35 – Building GFI Digital 3:26 – Entering the MSP business 5:07 – Cross-selling vs. building a true MSP team 6:47 – The challenges of scaling an MSP 9:02 – Hiring and developing great employees 15:14 – The sales engine 21:02 – Training and developing a sales team 27:18 – Marketing, referrals & building trust with clients 30:37 – Where the MSP industry is headed 33:29 – Leadership, succession planning & building company culture 39:25 – The future of GFI Digital