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‘When businesses prioritize sustainability, the complexities become more manageable.” Sustainability refers to the integration of environmental, social, and economic considerations to ensure long-term viability. TPL- three bottom lines focus: People (social), Planet (environmental), and Profit (economic) are the dimensions that matter most for long term business viability. StrategistsCorner Podcast with Dr. Joel, where he emphasized that the business focus should not be only on profits. Business advancement is carried out by Business Managers and Project Managers, who are essentially Change Managers, and when they implement projects with the ESG mandates, and exercise the strategies for Managing Sustainability, it works well for viability of long-term success. The sustainability strategic advancement demands the noted below. a) Strategies for Managing Sustainability 1. Conduct a Sustainability Assessment: identify areas for improvement and set priorities 2. Develop a Sustainability Policy: establish a clear sustainability vision and objectives 3. Set Sustainability Goals and Targets: define measurable targets 4. Implement Sustainable Practices: integrate sustainable practices into operations, supply chain, and product development 5. Monitor and Report Progress: tracks and reports sustainability performance using frameworks like GRI and CDP 6. Engage Stakeholders: collaborate with teams, customers, suppliers, and communities 7. Innovate and invest in Sustainability: develop new sustainable products, services, and business models b) Overcome the Barriers a) Lack of Resources: allocate budget and personnel for sustainability initiatives b) Limited Expertise: collaborate with external experts and consultants c) Resistance to Change: engage stakeholders and communicate well with business case for sustainability Dr. Joel recommended aligning endeavors with Best Practices, which leads to the desired outcomes. The following needs to be addressed. Integrate sustainability into a business strategy: embed sustainability into core business operations Set ambitious targets: establish challenging yet achievable sustainability goals Collaborate with stakeholders: engage teams, customers, suppliers, and communities in sustainability endeavors Craft Leadership Mindset Culture: training of team-members for the good of people and advancement for collective goals Managing business complexities in the direction of sustainability helps business viability for long-term advancement with success and respect from societies and communities. Your learning interests are appreciated and welcome your comment for further information on navigating the challenges. All the best! REACH OUT Move your Business to the Next Level with "Expert Services of PMOStrategists" in diagnostic assessment and corrective actions for performance. a) Schedule a Presentation on “AI Leveraged PMO-Center of Excellence” for Value Proposition: [email protected] b) Subscribe “StrategistsCorner Podcast” for insights on Managing Business Complexities, YouTube: @strategicsustainability9822 c) ENGAGE Expert Services of “PMOStrategists” for Business Excellence: pmostrategist.com d) Upskill with Insightful Training Sessions self-paced On-demand: learner.ppm.icms-tppm.com