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Ad testing, Facebook ads, Meta ads, and marketing strategy all fail when you scale ideas instead of evidence. In this episode of Bringing Simplicity Unfiltered, Greta and Judy break down Starter Testing, the exact $40 framework they use to find ad messages that actually convert before scaling. Most people think they are “testing” ads, but they are changing too many variables at once, new creative, new audiences, new offers, and new pages. When something works, they don’t know why. When it fails, they don’t know what to fix. Starter Testing eliminates guessing and replaces it with controlled learning. In this episode, you’ll learn: ✅ What Starter Testing actually is (and what it’s not) ✅ Why most ad testing fails before it ever has a chance to work ✅ How to isolate messages instead of guessing with creative ✅ The exact metrics we use to define a “Simplicity Win” ✅ Why this is the best $40 you’ll ever spend in Meta Ads ✅ How Starter Testing reduces ad waste and emotional decision-making ✅ How to turn winning messages into ads, landing pages, and content If you’re running Meta ads, Facebook ads, or planning to scale paid traffic, this episode shows you how to find what works before spending real money. 🔔 Subscribe for weekly breakdowns on ads, systems, and scalable growth without the chaos. ⏱️ TIMESTAMPS 0:00 – Intro 0:19 – Phase that separates guessing from growth 0:44 – What people think testing actually is 1:04 – Why testing too many things at once kills clarity 1:30 – Why Starter Testing gives answers in hours, not weeks 2:43 – Starter Test designed to quickly identify which messages resonate most with target audience 3:23 – Testing one variable at a time: the message 3:45 – Starter testing is controlled learning 4:08 – We test messages, not creatives 5:09 – We allow starter test to show what winning language is going to be 5:37 – Starter Testing reduces ad waste 6:33 – Removing emotion from marketing decisions 7:08 – What a “Simplicity Win” actually means 7:22 – The 3 metrics we require to scale a message 8:30 – Using headlines, captions, and hooks for ads scripts 9:15 – Know what to put on the landing pages 10:15 – Why teams get better results with tested data 11:49 – There's so much to be done before running ads 12:05 – Starter Test do's and dont's 13:33 – Do make time to do Starter Test 13:49 – Best timing to run a Starter Test 14:26 – Outro 👥 Connect with Judy & Greta Website → https://bringingsimplicity.com/starthere Podcast → https://bringingsimplicity.com/podcast Instagram: / bringingsimplicity Facebook: / bringingsimplicity ✨ Subscribe for Weekly Episodes: / @bringingsimplicity #AdTesting #FacebookAds #MetaAds #AdStrategy #DigitalMarketing #$40AdTest #StarterTesting #AdMessageTesting #SprintTesting #TestBeforeYouScale