Stanford Webinar - If I build it, will they come? Understanding Product-Market Fit скачать в хорошем качестве

Stanford Webinar - If I build it, will they come? Understanding Product-Market Fit

Learn more at: https://stanford.io/370yNcZ So your company has a product idea. How do you know if this product is worth building? Will there be a demand for it? Enter: product-market fit. Put simply, product-market fit means that there are enough people out there who will buy what your company sells so that you can make a profit. Assessing product-market fit is critical to the survival of your business and cannot be overcome by great marketing or flashy sales teams (though these things are great, too). In this webinar, you will learn how to evaluate product-market fit and how to avoid common mistakes in this evaluation process. #productmarketfit Chapters: 0:00 Intro 0:53 Objectives 01:38 How does one define a product 02:14 If it's not broke let's not fix it 08:20 Market Fit 12:33 Product performance 21:16 Why do they fail 23:46 Types of Opportunities 24:26 Technology driven ideas 25:36 does it solve an existing customer problem 26:59 Is there an articulated customer need 27:52 Why do you need to turn the idea into a company 28:09 Opportunity driven ideas 29:38 Can a product actually live in multiple of these buckets 30:55 Talk to the customers 31:12 Customer experience 34:07 Key questions to ask 37:25 Key takeaways 38:38 How do we properly conduct client interviews to help define our product market 40:44 do you think jibo would have been successful in japan given the use of robotics 45:29 Product market fit 53:50 How do you avoid overestimating your market due to confirmation bias