Using Human-Centered Design to Understand Customer Choice скачать в хорошем качестве

Using Human-Centered Design to Understand Customer Choice

In the past six months, our perspectives on our daily lives have shifted considerably — affecting how we make choices about where we live, how we work, and what we consume. In this webinar with Adam Royalty, designer-in-residence at Columbia Entrepreneurship, Innovation, and Design, learn about a powerful tool called human-centered design that helps us better understand how people make decisions. From this 30-minute webinar, you will walk away with: A better understanding of how the needs of consumers drive their choices Two actionable frameworks that uncover and synthesize key customer needs Inspiration to drive customer-focused innovation in your organization To learn more from Adam Royalty, visit: https://www8.gsb.columbia.edu/execed/...