How Nubank Thinks About Design, AI, and Product Experience скачать в хорошем качестве

How Nubank Thinks About Design, AI, and Product Experience

This conversation was originally published in Nu Videocast in September 2025. It is shared here for context and perspective, and reflects the moment in which it was recorded. In this episode of the Nu Videocast, Ethan Eismann, Nubank’s Chief Design Officer, joins Leila Suwaan for a conversation on how design shapes product experiences in financial services. They discuss Ethan’s perspective on design leadership, the evolving role of design at the executive level, how AI is influencing design tools and workflows, and how teams think about building clear, intuitive, and human-centered experiences as products and organizations evolve. The conversation also references broader design and technology culture, including examples often discussed in product and design circles such as Apple, Google, and Stripe, as points of reference when reflecting on usability, craft, and scale. 00:00 Introduction 00:28 Day-to-day tools and ways of working 02:01 The role of a Chief Design Officer 03:51 Bringing a new perspective to design 05:10 Design at the leadership level 09:07 Design, disruption, and AI 13:54 Near-term priorities 16:03 Developing design teams 18:27 Design and utility over time 20:56 Competition and differentiation in financial services 23:38 Optimism and joy in design