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Can you prove your marketing efforts are generating ROI? Are you sure you're getting the most out of HubSpot? In this pre-recorded webinar, you'll learn top tips on how to get the most out of HubSpot while receiving clear (and free) answers from marketing experts themselves. For more information about 1 Bold Step, visit: https://1boldstep.com/ FOLLOW US ON SOCIAL: Facebook // / Twitter // / 1boldstepllc LinkedIn // / 1-bold-step SUBSCRIBE TO OUR BLOG: https://info.1boldstep.com/blog-subsc... ____________________________________________________________________ Table of Contents: Introduction: 00:00 About 1 Bold Step 1:07 3 HubSpot Hacks to prove ROMI 2:47 What is Lead Source Tracking? 3:13 Creating a Lead Source in HubSpot 4:14 Making Sure your Leads are Attached to your Deal 7:51 Which Lead Source gets credit? 8:43 Viewing Lead Source Repot in HubSpot 10:13 Lead Source vs. Orginal Source 13:33 Lead Sources on Companies vs. Contacts 14:53 What is Lead Scoring? 15:47 Different Approaches to Lead Scoring 17:22 Use Campaigns to Measure Marketing 23:27 Campaign Tracking and Reporting 25:57 Recap of Top 3 HubSpot Hacks 27:51 How to show Marketing Impact without HubSpot? 29:13 How can I Streamline our Digital Marketing? 32:08 What are "Lifecycle Change" and "Deal Activity"? 34:27 What is the Benefit of Having both Marketing Professional and Sales Professional? 37:49 What is a Marketing Contact? 40:54 Can I Track Visitors to my Website? 42:33 How do I use HubSpot to Forecast my Sales? 44:42 How do I get my Team to Use the CRM? 46:10 Tips on Integrating Company Contacts 49:42 Wrap Up 52:47