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Becky Russell bought a house with no budget to renovate it. So she picked up the tools herself. Becky is the founder of DIY Her Way, a business born from a five-year journey that started with home renovation and grew into an e-commerce brand selling wall panelling products. Now she is pivoting into online construction training, starting with electrical qualifications, to get more women into an industry where they make up just 2% of the workforce. "It was a complete accident, which is why it's now my mission, because I didn't realise how capable I was of DIYing." — Becky Russell This is not just a career change. It is a response to an industry that is ageing out a third of its workforce in the next decade while ignoring half the population. Key insights for founders: Personal discovery can become a mission. Becky had no idea she could build an outdoor kitchen from a wood frame. Now she trains others to find the same capability. Pushback from family and close circles is real. Trust your instincts when the data supports your direction. Only 2% of UK construction workers are women. That is not just a diversity gap. It is a market opportunity. Online training makes trades accessible. 400 hours of electrical theory can be done from home around flexible schedules. Visibility drives change. Women seeing other women in trades is the single biggest catalyst for entry. Becky's message to the world? You don't have to get a nine to five. You are more capable than you think. Just do it. What skill are you putting off learning because nobody around you has done it first? 👉 Subscribe to our YouTube channel.