Personalization Tips for Small Business Email Marketers скачать в хорошем качестве

Personalization Tips for Small Business Email Marketers

Featuring: Bryant Goodall Writen by: Lauryn Johnson Produced by: Lauryn Johnson & Brandon Paul Karlis Directed and edited by: Brandon Paul Karlis 74% of marketers say email personalization improves customer engagement. These days, personalization means more than dropping customers’ first names in the subject line. Use personalization tips to create more relevant, effective emails. Gather more data on your customers. It’s not enough to have a name and email address for each customer. You need more information to personalize your email marketing. Gather data like: Age range Gender Products and services purchased Purchase frequency and loyalty Segment your list. Now that you know more about your customers, segment them into like-minded groups. These segments will help make your messaging relevant and actionable to customers on each list. Relevant emails get opened and clicked! Vary your content. For every email you send, create a few variants so they’re relevant to your segments. Customize content like: Promotions Loyalty programs Special offers and rewards Still feeling intimidated by email marketing? Check us out, at thryv.com, and watch more videos where we help you... manage your time, communicate with customers, and get paid.