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"Create an online course to monetize your knowledge!" This advice is everywhere... and it's terrible. After designing courses since 2009, I'm calling out the biggest lie in the course creation industry: that knowing how to do something means you know how to teach it. In this video, I break down: Why the "monetize your knowledge" advice fails students The hidden steps experts skip (that beginners desperately need) Why being "too good" at something makes you a worse teacher The curse of knowledge and how it sabotages your course What unconscious competence really means for course creators How to actually bridge the gap between expert knowledge and beginner needs The truth? Most experts are terrible teachers because they've forgotten what it's like to NOT know something. They skip steps, assume knowledge, and create courses that work perfectly... for other experts. This isn't about dumbing things down. It's about making your expertise accessible to the people who actually need it. Resources mentioned: FREE 15-minute course audit: https://tidycal.com/cmitchum/15-minut... CUT THE CR@P NEWSLETTER: Biweekly action items for better course design (no BS): https://www.cmlearningdesign.com/cut-... Be a Guest on my Podcast! On Course Creation Crap, I help guests get Unstuck: https://forms.gle/NYfnmRtTrT8nvsuX7 Ready to turn your expertise into something that actually teaches? Let's get real about what good course creation looks like. #OnlineCourses #CourseCreation #MonetizeYourKnowledge #InstructionalDesign #OnlineLearning #CourseCreator #TeachingSkills #ExpertiseMyth Table of Contents 0:00 The "Monetize Your Knowledge" Lie 1:00 The Knowledge Packaging Problem 3:15 When Being "Too Good" Hurts Teaching 4:35 The Curse of Knowledge in Action 7:20 The Steps You're Skipping 8:10 Making Knowledge vs Making Learning 8:45 What Students Actually Need 10:49 Why So Many Courses Fail